The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit Organizations / Charities / Education / Government
Award
Agency
Client
Title
Category
Annual ID
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Stunts & Activations
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Low Budget
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Design
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Long Form Video / Single
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall Category: Television & VOD / Over 60 Seconds - Single
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Craft / Writing
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Targeted Video / Online
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online / Websites & Mobile
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Social Post / Real-time Response
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International Category: Social Post / Real-time Response
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Popular Culture Impact
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Popular Culture Impact
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Use of Technology
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
Kami
Agency: Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital Design
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Out of Home / Brand Installations
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
ReclaimYourName.dic
Agency: Citizen Relations / Toronto
Client: Elimin8Hate Category: Innovation & Transformation / Innovation in IP & Product Design
4th Guanzhong Mangba Arts Festival
Agency: another design / Guangzhou
Client: Guanzhong Mangba Arts Festival Category: Brand Identity / System
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Innovation & Transformation / Innovation in Print
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA Category: Use of Gaming as a Tool
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Active Engagement / Call to Action
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Social Post / Single Platform Series
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kiyv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio Craft / Music
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Brand Installations
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Digital & Online
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever Category: Innovation & Transformation / Innovation in Direct Marketing
The Giving Room
Agency: DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Multi-Region or Market / Consumer / Brand
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Green Pencil
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB Category: Green Pencil
Read a Woman
Agency: DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client: Rio Grande do Sul Public Library Category: Creative Use of Data
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Direction / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Direction / Single
Legalize Us
Agency: Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client: Cannabis Amnesty Category: Direction / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Direction / Single
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Experiential & Immersive
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client: Sea Shepherd Category: Experiential & Installations / Experiential & Immersive
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential & Installations / Experiential & Immersive
Award:
2023 Social Media Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Stunts & Activations
Annual ID:
OS23_SM037B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE009B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
Mojo Supermarket + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE010B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Craft / Photography
Annual ID:
OS23_PT024B
Award:
2023 Film & Video Bronze Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Annual ID:
OS23_FI035B
Award:
2023 Social Media Bronze Pencil
Agency:
NORD DDB / Copenhagen + NORD DDB / Stockholm
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM043B
Award:
2023 Design Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE063B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Long Form Video / Single
Annual ID:
OS23_BE030B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS23_IN024B
Award:
2023 Film & Video Bronze Pencil
Agency:
The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client:
Stonewall
Title:
It’s Not Therapy, It’s Abuse
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI029B
Award:
2023 Social Media Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
I Knew All Along
Category:
Craft / Writing
Annual ID:
OS23_SM041B
Award:
2023 Social Media Bronze Pencil
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_SM040B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Annual ID:
OS23_EX024B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Targeted Video / Online
Annual ID:
OS23_DM037B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM041B
Award:
2023 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Posters / Series
Annual ID:
OS23_DE051B
Award:
2023 Social Media Bronze Pencil
Agency:
Manifiesto
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM030B
Award:
2023 Social Media Bronze Pencil
Agency:
Anorak NoA / Oslo + Amnesty / Oslo
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM031B
Award:
2023 Cultural Driver Bronze Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
Consent Labs
Title:
Classify Consent
Category:
Popular Culture Impact
Annual ID:
OS23_CD007B
Award:
2023 Cultural Driver Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Popular Culture Impact
Annual ID:
OS23_CD009B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Use of Technology
Annual ID:
OS23_DM052B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Product / Promotional
Annual ID:
OS23_IP010B
Award:
2023 Design Bronze Pencil
Agency:
Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client:
Down Syndrome International
Title:
Kami
Category:
Digital Design
Annual ID:
OS23_DE048B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Annual ID:
OS23_PT023B
Award:
2023 Design Bronze Pencil
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE055B
Award:
2023 Public Relations Bronze Pencil
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_PR028B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
Citizen Relations / Toronto
Client:
Elimin8Hate
Title:
ReclaimYourName.dic
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP016B
Award:
2023 Design Bronze Pencil
Agency:
another design / Guangzhou
Client:
Guanzhong Mangba Arts Festival
Title:
4th Guanzhong Mangba Arts Festival
Category:
Brand Identity / System
Annual ID:
OS23_DE042B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT025B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming / Online
Annual ID:
OS23_IN027B
Award:
2023 Gaming Bronze Pencil
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Use of Gaming as a Tool
Annual ID:
OS23_GA011B
Award:
2023 Social Media Bronze Pencil
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM035B
Award:
2023 Social Media Bronze Pencil
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM026B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kiyv
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Audio Craft / Music
Annual ID:
OS23_IC018B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE034B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Annual ID:
OS23_IN022B
Award:
2023 Public Relations Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Digital & Online
Annual ID:
OS23_PR023B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE035B
Award:
2023 Direct Marketing Merit Award
Agency:
Havas / Chicago + Yellowstone Forever
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM129M
Award:
2023 Creative Effectiveness Merit Award
Agency:
DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE033M
Award:
2023 Green Pencil Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Green Pencil
Annual ID:
OS23_GP002M
Award:
2023 Green Pencil Merit Award
Agency:
Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client:
APIB
Title:
The Refugee Jatoba
Category:
Green Pencil
Annual ID:
OS23_GP005M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client:
Rio Grande do Sul Public Library
Title:
Read a Woman
Category:
Creative Use of Data
Annual ID:
OS23_IC029M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Direction / Single
Annual ID:
OS23_MI046M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Direction / Single
Annual ID:
OS23_MI057M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client:
Cannabis Amnesty
Title:
Legalize Us
Category:
Direction / Single
Annual ID:
OS23_MI058M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Direction / Single
Annual ID:
OS23_MI059M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Kitchen / Oslo + Tina Agent / Oslo
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH066M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH069M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH072M